In 2003, I was in New York City during the blackout. In 2003 there were 28.2 million broadband internet lines in the U.S. (1). By 2010, according to the Pew Internet & American Life Project, 66% of American households had broadband internet access, that’s 76 million households, let alone small businesses and the like. Mobile [...]
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Peter Fenton from Benchmark Capital made some great insights in this article: http://www.businessweek.com/print/smallbiz/content/feb2008/sb2008021_577024.htm
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I was listening to NPR on my short ride home from the office on Friday and I caught a piece from former Marketplace reporter, Kevin Arnovitz who has headed to ESPN.com to cover the NBA and finds that analytics have taken over the NBA and with that his own view of life… And if you [...]
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From AdAge: At Cannes, J&J Sketches New Model for Agencies http://adage.com/cannes2010/article?article_id=144650 … “Brian Perkins, the chief marketer at J&J, repeatedly sang the praises of the Interpublic Group of Cos. shop and said digital shops are likely to assume more of a leadership role in the future.” … “But Mr. Perkins said, “I’d look seriously … [...]
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Okay. I’ve seen the world change (again). The convergence of technology (17-year old Russian Andrey Ternovskiy’s Chatroulette and Google’s YouTube), professionally created content (Lady Gaga and the crew that made “Telephone”), a creative user (Steve Kardynal) and humanity / reality (the folks using Chatroulette). At 2 million views Steve has a great cable rating for [...]
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I have been reading Dr. Frank Luntz’s “Words that Work”, the subhead to his work is “It’s not what you say, it’s what people hear.” This simple truth is one that holds in any presentation of information. Think about your audience. They matter. It also speaks to a need for consistency though. Because the context [...]
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The mere expression of an idea can create meaning and interest in that idea. In Understanding Media, Marshall McLuhan stated “a light bulb creates an environment by its mere presence.” The light bulb in and of itself does not hold “content” in the traditional sense, but if you are in a dark room and the [...]
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There is a proverbial box. It’s the place where we put the things that we can easily categorize. It’s a box, because it’s square. The analogy is there for a reason. Nice and neat little box. Creative people like to talk about “thinking outside the box,” which is laudable. Think outside that box. Good. We’re [...]
